Story by Yolanda Moyo
The small to medium enterprises sector is poised for significant growth as entrepreneurs harness the power of technology to increase productivity and expand their markets, under the Africa Free Continental Trade Area (AfCFTA).
The advent of the Africa Free Continental Trade Area (AfCFTA) has underscored the critical role of the Small and Medium Enterprises (SMEs) sector in driving economic growth.
In recognition of this, the United Nations Development Programme (UNDP) in partnership with the Ministry of Women Affairs, Community, Small and Medium Enterprises are spearheading a transformative initiative aimed at equipping youths and women-led SMEs with the digital skills to make them competitive in the global marketplace.
“This programme has been a game-changer for my business. I have learned how to create an online store, build a strong brand presence, and reach customers both locally and internationally. My sales have increased significantly, and I’m excited about the growth potential,” said a trainee.
Another weighed in, “The training has equipped me with the tools to market my products online and connect with buyers directly. I’m now able to reach a wider customer base and improve my income. “
The initiative aligns with the government’s efforts to promote digital transformation and support the growth of the sector.
“By empowering youth and women entrepreneurs, UNDP is contributing to gender equality and youth employment, key components of sustainable development. By investing in their digital capabilities, we are not only strengthening individual businesses but also contributing to a more inclusive and resilient economy. These entrepreneurs are the future of Zimbabwe, and we are committed to supporting their success,” explained UNDP Head of Exploration, Ms Violet Katiyo.
“Empowering MSMEs and entrepreneurs especially women led enterprises is crucial to sustainable and inclusive growth in Zimbabwe. They face a number of challenges in trying to grow their business and once these hurdles are addressed and equipped with the necessary skills they fuel innovation and competition, sustain competitiveness in global markets,” noted Bulawayo Tech Hub co-founder Ms Victoria Nxumalo.
The growth of the SMEs sector is widely recognised as a catalyst for economic development, contributing more than 8,6 billion United States dollars to the country’s Gross Domestic Product (GDP).
