ZIMBABWE and China have held high-level discussions aimed at strengthening cooperation in media content development, technology transfer and capacity building, in talks held this Monday between the Minister of Information, Publicity and Broadcasting Services, Dr Zhemu Soda, and the Chinese Minister of the National Radio and Television Administration, H.E Cao Shumin.
The meeting in Beijing focused on expanding collaboration between the two countries’ media sectors, with emphasis on content development and exchange, technology transfer and professional training.
Dr Soda commended the existing partnership between Harare and Beijing, noting that Zimbabwe has benefited from a significant volume of high-quality media content from China, which has contributed to strengthening public information dissemination and cultural exchange.
However, he emphasised that there remains scope to broaden cooperation, particularly in co-production and technology transfer to continuously modernise Zimbabwe’s media landscape.
The Chinese Minister of the National Radio and Television Administration, H.E Cao Shumin, underscored China’s extensive experience in content production and international co-productions, expressing readiness to share expertise with Zimbabwe.
The increased cooperation between Chinese and Zimbabwean media houses is expected to further strengthen existing people-to-people relations between the two countries.
