Story by Silibaziso Dlodlo
WHAT began as a simple way to cope with examination pressure has evolved into a flourishing business for a National University of Science and Technology (NUST) student whose artwork is now attracting clients from across Zimbabwe.
At just 25, Musa Muchema is proving that creativity, resilience and patience can turn a modest idea into a sustainable source of income.
Working from Bulawayo, the young artist first tested the market with US$5 customised T-shirt designs. The venture started slowly, with little indication that it would one day become a sought-after service reaching customers far beyond his home city.
Today, Muchema’s order book is full.
What started as a local hustle has expanded into a growing enterprise serving clients in Plumtree, Gwanda, Harare, Mutare and Victoria Falls, earning him both recognition and financial independence.
Reflecting on his journey, Muchema said art entered his life as an escape from academic pressures before gradually becoming a business opportunity.
“I started art as a stress relief from exams when I was in A-Level. Last year, I started doing US$5 art pieces and said, ‘Let me just try it and see where it will take me.’ At first, it was not working out, but I kept pushing until early March. After the first few trials, I became overbooked and I have remained fully booked ever since,” he said.
The breakthrough transformed more than just his workload.
“Initially, I only catered for Bulawayo, but later I started receiving orders from Plumtree, Gwanda, Harare, Mutare and Victoria Falls. I now make a living from my art. It pays my rent and allows me to buy food and clothes,” he said.
Among his recent projects was a commissioned artwork for popular entertainer Madam Boss, a milestone he regards as one of the highlights of his career so far.
“The last piece I made this weekend was for Madam Boss. She loved it so much,” he said.
For those who have watched his growth, Muchema’s success comes as little surprise.
One of his earliest clients and close friend, Tshepo Dube, described the artist’s rise as the result of determination and relentless hard work.
“I am one of Musa’s first clients. He created a portrait showing my journey from childhood to where I am today, and I absolutely love it. He has worked tirelessly over time,” Dube said.
As his reputation continues to spread and demand for his work increases, Muchema remains focused on pushing his artistic boundaries while building a brand that extends beyond Zimbabwe’s borders.
For the NUST student who once picked up a pencil simply to escape the stress of examinations, the canvas has become far more than a creative outlet. It has become a livelihood, a business and the foundation of a future that is still taking shape.
