Story by Stanley James, Business Editor
OUTSTANDING exhibitors at the 66th edition of the Zimbabwe International Trade Fair (ZITF) have hailed the platform as a gateway to new business opportunities, driven by record participation and increased market exposure.
The remarks came as the trade fair honoured top-performing exhibitors on Thursday, recognising excellence in innovation, product quality and exhibition standards.
The awards, which reflect ZITF’s role in promoting high-quality goods and services while facilitating regional and global integration, received strong endorsement from winners.
“This is a real testimony that showcasing high-quality goods and services indeed pays off. I never thought I would win this award, but I dedicate this to hard work. I am even expecting more to come next year,” said Champion Steer Fat Stock winner, Mr Wesley Jared.
Agribusiness category winner, Mr Kudakwashe Myamakura said participation at the expo reflects commitment to growth.
“I am exhilarated. This is one of the country’s biggest trade showcasing platforms and taking part at the expo reflects our commitment to promoting our goods and services,” he said.
Best Financial Services winner, Mr Isaiah Mashinya of Old Mutual attributed success to both innovation and a stable operating environment.
“Hard work indeed pays off. Riding on the prevailing economic stability, it is also important to thank Government for creating a conducive environment for industry and commerce to operate,” he said.
Meanwhile, Best Zimbabwean Tourism and Travel Exhibit winner, Mr Tongai Hodzi of Association of Conference Organisers Zimbabwe and Transvaal Africa, highlighted the importance of competitiveness.
“This year’s theme underscores the need to build competitive industries that can grow in regional markets,” he noted.
The 2026 ZITF has recorded increased participation, reflecting growing investor confidence and positioning the trade fair as a key platform for business growth, networking and market expansion.
