Story by Tichaona Kurewa
AS Zimbabwe’s tourism sector steadily recovers from the negative impact of the COVID-19 pandemic, renewed instability in the Middle East is threatening to slow progress towards pre-pandemic levels and beyond.
Tensions in the region are disrupting global air travel networks, affecting not only visitor numbers from the Middle East but also Zimbabwe’s broader connectivity with international markets.
According to the 2024 Zimbabwe Tourism Authority (ZTA) Tourism Trends Statistics Report, a decline in bookings has already begun, with the potential to worsen if instability continues.
“There have been noticeable cancellations and postponements, particularly among travellers with connections through Middle Eastern hubs. The report indicates an estimated decrease of about 15% in bookings from this market over the next quarter, reflecting concerns among potential travellers,” Hospitality Association of Zimbabwe vice president, Ms Emmah Kativu said.
Tourism operators are concerned that the geopolitical unrest is deterring visitors from countries directly affected, as well as those transiting through Middle Eastern cities.
“We have also seen that Qatar has not been spared in these disputes. Qatar is a very strategic partner to Zimbabwe’s tourism sector, as most airlines connect through there. It serves as a hub for airlines from various global regions that bring clients to our country. As long as there is instability in Qatar, it becomes very difficult for people to connect to Zimbabwe. We are hopeful that world leaders will come together, reason together, and foster peace, peace that will help us attract more visitors to Zimbabwe and Southern Africa,” said Mr Clement Mukwasi, a tourism executive.
The Middle East serves as a critical aviation hub for Zimbabwe, with many travellers from Asia and Europe connecting through Doha, Dubai, and other major cities.
Despite the challenges, tourism stakeholders are not sitting idle. The focus is now shifting toward strengthening ties with other regions and promoting Zimbabwe’s position as a safe and attractive destination.
“In light of these developments, we recommend enhancing our marketing efforts in other regions while reinforcing partnerships with Middle Eastern travel agencies. It is vital to communicate Zimbabwe’s safety and the unique experiences we offer to mitigate any negative perceptions. Additionally, promoting alternative routes and direct flights can help maintain connectivity with this valuable market,” Ms Kativu said.
Interest in Zimbabwe’s diverse tourism offerings remains strong, but the global situation continues to demand adaptive strategies.
As the world navigates another uncertain chapter, Zimbabwe’s tourism sector is focusing on resilience, diversification, and proactive engagement to protect the gains made since the pandemic.
