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Saturday, July 13, 2024

Tourism sector harnesses media collaboration to spur growth

Story by Ruvarashe Mariga

THE need to strategise on leveraging media channels to promote the local tourism sector, took centre stage when the Ministry of Tourism and Hospitality Industry engaged with the fourth estate in Harare this Monday.

The timely gathering precedes the country’s hosting of the prestigious United Nations- Africa Gastronomy Summit and the SADC Summit next month, spotlighting the nation’s potential to attract visitors and stimulate economic growth.

Speaking on the sidelines of the meeting, Tourism and Hospitality Industry Minister Honourable Barbara Rwodzi emphasised the crucial role of the media in shaping public perception and promoting Zimbabwe’s tourism attractions.

“As the Ministry of Tourism there is no way we talk about marketing our country without the media, so through the Ministry of Information and also the media we came today to discuss various ways of marketing our country together with everyone who is in the media fraternity,” said the Minister.

Journalists noted the mutual benefit of collaborations to showcase Zimbabwe’s tourism potential.

“We realised the importance of continuous engagement between the Ministry of Tourism and its stated owned enterprise that is, the Zimbabwe Tourism Authority so that we market Zimbabwe both locally and internationally,” said a journalist.

Another said, “There were so many key takeaways from this engagement because as media, we wanted to get clarity on the tourism issues that are being posed by the public and being the media, we are the tool that disseminates information so we have to ensure that we are telling the correct story of tourism and the opportunities that are being presented in the sector so far.”

“The discussions were very fruitful as we zero in on accurate and good reporting in terms of our nation, I like what the Deputy Minister said. He said he does not mind people reporting bad things about him but what is important is when it is in regards with reporting about Zimbabwe, we should be professional about it because this is the Zimbabwe we have,” added a journalist.

As Zimbabwe prepares to host upcoming regional and international summits, the stage is set for a tourism revolution that is set to drive economic growth, create jobs and promote cultural exchange.

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