Story by Lisa Masuku-Kurira
THE 66th edition of the Zimbabwe International Trade Fair 2026 is set to take place next week in Bulawayo, with organisers targeting enhanced cross-border trade and investment while promoting Brand Zimbabwe.
A multi-stakeholder engagement convened by the ZITF Company on Monday brought together tourism operators, industry leaders and government officials to refine strategies for positioning the country as a preferred investment destination during the six-day showcase.
ZITF Board Chairperson, Mr Busisa Moyo said this year’s edition is expected to raise the bar, with a strong emphasis on competitiveness and international appeal.
“The focus this year is on delivering a competitive showcase, a showcase that positions Zimbabwe as a preferred investment destination,” he said.
ZITF Chief Executive Officer, Dr Nick Ndebele said preparations are at an advanced stage, with ambitious participation and business targets set.
“We are targeting to attract over 800 exhibitors, and we are expecting this year’s edition to generate millions of dollars’ worth of business,” he said.
Stakeholders also used the platform to flag operational challenges that require attention to preserve the event’s global standing.
“Last year our visitors had clashes with the TTI, can that be addressed because the showcase is an opportunity for us to market Zimbabwe, not to be hostile to our visitors,” an exhibitor said.
A representative from the Zimbabwe Republic Police said measures are being put in place to ease congestion and improve traffic flow.
“As police, we are working on ensuring the smooth flow of traffic. We have proposed that major roads must not be entirely closed because that creates congestion,” the official said.
The 66th edition of the country’s premier trade showcase will run under the theme: “Connected Economies, Competitive Industries.”
