Story by Yolanda Moyo
AS Zimbabwe continues to solidify its position as a premier tourist destination, the role of tourism attaches stationed in various centres across the globe is becoming increasingly pivotal.
Addressing a buyers and media cocktail in held in Bulawayo on Thursday night, the Minister of Tourism and Hospitality Industry, Honourable Barbra Rwodzi underscored the importance of these dedicated professionals in marketing the country’s diverse attractions to international travellers.
“Tourism attaches are our ambassadors on the ground. Their tireless efforts in various countries help to create awareness of Zimbabwe’s unique experiences, from our stunning landscapes and wildlife to our rich cultural heritage. They play a crucial role in attracting visitors and showcasing the best of what our country has to offer,” she said.
Zimbabwe has been stepping up its tourism marketing efforts in recent years, aiming to attract a larger share of the global travel market.
The appointment of dedicated tourism attaches in key markets worldwide is a strategic move to enhance the country’s visibility and appeal to potential visitors.
Minister Rwodzi also highlighted the significance of international buyers in spreading the word about Zimbabwe’s tourism offerings.
“Buyers have the power to influence travel trends and shape consumer choices. By partnering with international buyers, we can tap into their networks and reach a wider audience of travellers who are seeking authentic and memorable experiences.
“By sharing their personal experiences and insights, these buyers can effectively convey the allure of Zimbabwe’s destinations and encourage travellers to explore the country’s wonders.”
The top source markets for Zimbabwean tourism currently include the United States, England, China, followed by Germany and France.
Zimbabwe has been recording an increase in tourist arrivals post COVID-19, with earnings reaching US$493 million in the first half of this year as compared to US$398 million during the same period last year.
