Story by Lisa Masuku-Kurira
ZIMBABWEAN artisans participating in the 39th Surajkund International Crafts Mela in Faridabad, India, have leveraged the global platform to expand markets and secure direct sales, bypassing intermediaries and establishing connections with international buyers.
The 16-day event, which began on Saturday, provided Zimbabwean crafters with a unique opportunity to showcase a wide range of handmade products, including seed pots, wooden flamingos, bracelets, wire crafts, and hand-printed fabrics. Networking sessions with Indian buyers on the fourth day of the fair were particularly productive, with several participants reporting on-the-spot sales agreements.
“This fair has enabled us to sell our products directly, eliminating middlemen and increasing our profits,” said Nyashadzashe Rushwaya, a participating artisan.
Buyers expressed strong interest in the quality and craftsmanship of the Zimbabwean products. “I love the quality of the pieces. I purchased the flamingo and the wooden bird; they are truly beautiful,” one Indian buyer said.
Artisans noted that colorful designs were particularly popular, with items such as bracelets and decorative flamingos in high demand. “The Indian buyers love vibrant pieces. Bracelets and flamingos are the most ordered items so far,” said Ndakanatswa Gozhi, another exhibitor.
The Surajkund Mela has emerged as a key international platform for artisans to enhance Zimbabwe’s cultural visibility while generating export opportunities and fostering direct trade links with the global market.
