Story by Tichaona Kurewa
ZIMBABWE continues to shine on the global tourism stage, attracting travellers from across the world despite enduring illegal sanctions imposed by some Western nations for over two decades.
The country’s enduring appeal has once again been recognised by leading international travel and lifestyle publications.
In its latest ranking, Forbes Magazine (USA) named Zimbabwe the number one country to visit globally in 2025, while South Africa’s Bona Magazine listed the iconic Victoria Falls Bridge among Africa’s coolest bridges.
Situated in the Wetland City of Victoria Falls, the historic bridge remains one of Zimbabwe’s most captivating landmarks, a must-see attraction for both adventure seekers and heritage enthusiasts.
The Americas and South Africa continue to lead as Zimbabwe’s top source markets for inbound tourism.
This latest international recognition highlights the resilience and growth of Zimbabwe’s tourism industry, which welcomed over two million visitors in 2024, a milestone that reflects the sector’s steady recovery and continued global relevance, even under the weight of illegal sanctions.
With its peaceful environment, diverse tourism offerings, and vibrant marketing strategies, Zimbabwe remains an irresistible destination for travellers seeking authentic and unforgettable experiences in Africa.
