Story by Raynald Ngwarati
THE government has described corporate investments in the sports industry as a major boost to the country’s tourism industry and Zimbabwe’s Gross Domestic Product.
The just-ended 2025 Bonaqua Africa Triathlon Cup held in Nyanga, attracted 11 different countries and has been described as one of the flagship events boosting the country’s sports tourism.
With countries like the United States, France, the Netherlands and Germany to mention only a few represented at the event held at Troutbeck Resort, the government has emphasised the need for continued corporate support towards the sports industry.
“In 2024, tourism was the biggest contributor to the GDP by 12%. If anyone asks why, I am telling you, sports tourism has done very well internationally and domestically,” the Minister of Tourism and Hospitality, Honourable Barbara Rwodzi said.
“Bringing countries to come here, there are two key things, number one, it gives a signature to Zimbabwe’s capacity to host international events. Number two, it gives an opportunity for image building of the country. The more we host sporting events, the better it is for Zimbabwe,” Ministry of Sport, Art and Recreation, Permanent Secretary, Mr Nicholas Moyo said.
“Sport is not just about sending people out, but it’s also about attracting those people to come here. This event is one of the flagship events in the sporting calendar in Zimbabwe. It sets a bar for all the national federations to take a copy and copy what has been done by Zimbabwe Triathlon,” Triathlon Zimbabwe National coach and official, Mr Martin Mbofana.
The event sponsors expressed their delight to use triathlon as a tool for marketing destination Zimbabwe to the world.
“When Schweppes first entered the world of triathlon, it was a daring leap into uncharted waters. Over time, we have nurtured this partnership, evolving from Schweppes Water to Bonaqua, and we have witnessed this event blossom into one of Africa’s most prestigious sporting spectacles. This gathering is more than just a competition; it is a movement that embodies resilience, determination, and the unifying spirit of sport. It stands as a testament to what can be achieved when passion, purpose, and partnership converge,” Schweppes Holdings managing director, Mr Charles Msipa said.
Meanwhile, Triathlon Zimbabwe is targeting the creation of the Sport’s grassroots base.
Panagiotis Bitados from Greece was crowned the king of the 2025 Bonaqua Africa Triathlon circuit while the women’s title went to Dutch Triathlete, Rachel Klammer.
