Story by Memory Chamisa
The 7th Africa Tourism Leadership Forum (ATLF) is underway in Gaborone, Botswana with tourism leaders, policymakers and innovators from across the globe attending.
The Pan African dialogue platform serves as a unique opportunity for industry leaders to network, share ideas and develop strategies to boost Intra-Africa travel and tourism.
Zimbabwe’s top envoy to Botswana, Ambassador Henry Mukonoweshuro said the conference is set to redefine the future of African tourism with the country hoping to lure buyers and more victors.
Zimbabwe and Botswana attach great importance to economic diplomacy, which is already propelling increased trade and regional integration.
The forum is being held under the theme, ‘Charting a New Path Forward for Intra-Africa Travel, Tourism and Investments’, reflecting the commitment to fostering sustainable growth and collaboration across Africa’s travel, tourism and investment sectors.
The four-day conference will also reward and celebrate innovation, excellence and transformative initiatives pioneered by Africans, for Africans, in Africa.