Story by Owen Mandovha
THE designation of the Eastern Highlands as a tourism special economic zone is beginning to unlock investment, with hospitality operators moving to expand and modernise facilities in response to growing opportunities in the sector.
Cabinet adopted the Plan for the Targeted Development of Tourism Attractions for the Eastern Highlands in March this year, a strategy aimed at establishing the region as a tourism-focused special economic zone and harnessing its vast tourism potential through increased investment.
In a significant development, Rainbow Tourism Group (RTG) has embarked on upgrades to one of its hotel properties in the Eastern Highlands as it seeks to capitalise on the region’s new status and enhance visitor experiences.
RTG Corporate Affairs Executive, Ms Pride Kumbula said the refurbishment of Monteclair Hotel aligns with national efforts to strengthen tourism infrastructure and attract more visitors.
“The hosting of the Sanganai/Hlanganani Expo last year here in Manicaland showcased to the outside world our vast tourism potential and Government also designated the Eastern Highlands as a tourism hub. So the upgrading of Monteclair Hotel is in line with meeting Government objectives and spruce the facility to international standards.”
Zimbabwe’s tourism industry continues to register strong growth after recovering from the effects of the COVID-19 pandemic.
Last year, Zimbabwe was recognised as the Destination of Choice for Natural Wonders at the International Tourism Bourse, highlighting growing international recognition of the country’s tourism offerings.
Permanent Secretary in the Ministry of Tourism and Hospitality Industry, Mr Takaruza Munyenyiwa said Government remains focused on creating a conducive environment for investment in the sector.
“Tourism remains one of the major contributors to the country’s gross domestic product (GDP) and also a source of employment. Government continues to put measures to improve the ease of doing business in the industry and also contribute towards the attainment of Vision 2030.”
The sector’s positive trajectory is reflected in visitor statistics, with the Victoria Falls Rainforest recording an increase in tourist arrivals during the first quarter of the year, rising from 60 459 to nearly 65 000 visitors.
Government is targeting a US$5 billion tourism industry by 2030, with infrastructure development, investment promotion and destination diversification expected to play a central role in achieving that goal.
