Story by Yolanda Moyo
ZIMBABWEAN horticulture exporters are recording early successes at Fruit Logistica 2026 in Berlin, with local firms securing supply interest and strengthening the country’s foothold in high-value global fresh produce markets.
The world’s leading fresh produce trade fair, which opened on February 4, has brought together buyers, producers and logistics companies from across Europe, the Middle East and Asia, offering Zimbabwean exporters a strategic platform to showcase product quality and competitiveness.
Exhibitors say engagements since the opening of the exhibition have already yielded expressions of interest and preliminary supply arrangements, signalling renewed confidence in Zimbabwe’s horticulture sector.
“Fruit Logistica gives us direct access to buyers we would not easily reach back home,” said exporter William Zirembwa.
“There is strong interest in Zimbabwean produce, which confirms that our quality meets global standards. Since the start of the exhibition, we have secured expressions of interest and preliminary supply agreements with buyers from Germany, the Netherlands and the Middle East, particularly for citrus and blueberries.”
Beyond immediate market access, participants say the fair is helping Zimbabwean firms strengthen competitiveness across the value chain by linking them with logistics and technology partners.
“This platform allows us to engage logistics and technology partners who can help improve efficiency across the value chain,” said Ethan Hanley of Bulawayo Dragon Fruits.
“That is critical if we are to increase export volumes and boost national earnings.”
Other exhibitors noted that the exhibition is also providing valuable insights into evolving global standards that will shape the future of horticulture exports.
“We are being exposed to new packaging solutions, cold-chain innovations and compliance requirements,” said Ms Karen Jiri.
“These are essential lessons if Zimbabwe is to remain competitive and relevant in international markets.”
Fruit Logistica 2026 is expected to continue unlocking opportunities for Zimbabwean exporters as the country positions horticulture as a key driver of export growth, foreign currency earnings and value-added agriculture.
