Story by Tamuka Charakupa
THE Government has called on the media to uphold ethical standards and ensure accuracy in reporting, as the digital space continues to grapple with growing threats of misinformation and disinformation.
Speaking on the second day of the Procurement Regulatory Authority of Zimbabwe (PRAZ) Media Engagement in Kadoma, stakeholders emphasised the media’s responsibility to safeguard public trust by prioritising truth, professionalism, and integrity.
Deputy Minister of Information, Publicity and Broadcasting Services, Dr Omphile Marupi, said ethical journalism is fundamental to credible media operations.
“In today’s digital age, the spread of misinformation and disinformation is a growing concern. Inaccurate reporting, whether intentional or due to a lack of understanding, can erode public trust and undermine the credibility of institutions like PRAZ.
“As media professionals, you have a responsibility to act as gatekeepers of truth, ethical reporting is the cornerstone of journalism, i is about more than just adhering to laws, it is about upholding the values of honesty, fairness, and integrity. As journalists, you must strive to verify your sources, ensuring that every piece of information you publish is accurate and provide context since procurement can be a complex subject. Take the time to help your audience understand the broader picture and avoid bias,” he said.
PRAZ Chief Executive Officer, Dr Clever Ruswa, rallied the media to report accurately to counter public speculation over procurement processes.
“While we have seen positive stories that highlight our milestones, we have also faced a fair share of misinformation and disinformation. Misleading reports about PRAZ and public procurement practices have at times damaged our reputation and created unnecessary public distrust and this is why platforms like this workshop are essential. They provide an opportunity for PRAZ to engage directly with the media, to explain our processes, and to clarify misconceptions. With accurate and factual reporting, the media can play a crucial role in shaping public perception and ensuring that our citizens are well-informed about public procurement matters,” he said.
Journalists in attendance welcomed the dialogue, noting the importance of direct engagement with regulatory bodies.
“As journalists, these dialogue platforms are important because they give us space to engage directly with policymakers and share the challenges we face in accessing accurate information. It helps us improve the quality of our reporting.
“Dialogue platforms strengthen trust between the media and government agencies. They allow us to clarify issues, fight misinformation together, and ensure that the public only gets factual, well-balanced stories.”
Meanwhile, the media has been implored to harness the Freedom of Information Act, a legislative piece enacted to promote transparency, accountability, and citizen participation in national governance.
