Story by Lisa Masuku
A total of 17 countries have confirmed participation at the 65th edition of the Zimbabwe International Trade Fair (ZITF) slated for April 21 to April 26 in Bulawayo, with over 95 percent of the space already taken up.
With preparations for the country’s biggest trade showcase on course, ZITF held a press conference this Thursday, to brief the media on how this year’s Blue Sapphire Edition will highlight ZITF’s enduring legacy and role in shaping Zimbabwe’s industrial landscape over the decades.
“ZITF 2025 is set to make significant strides in fostering collaboration among industries and countries, strengthening economic ties and advancing mechanisation in the industrial sectors,” ZITF Board Chairperson, Mr Busisa Moyo said.
As part of the build-up towards the showcase, the ZITF Company is running regional road shows to highlight Zimbabwe’s investment potential as well as increased regional and international participation at the trade showcase.
“In the build up to ZITF 2025, the team embarked on strategic regional road shows to raise awareness, attract exhibitors, and foster business partnerships,” Mr Moyo said.
Key destinations include South Africa, Zambia, and Botswana.
The ZITF Board chairperson also gave a breakdown of key events lined up at this year’s edition.
“ZITF 2025 showcases a diverse range of events designed to provide valuable experiences for both exhibitors and visitors. This year’s schedule promises a packed agenda with opportunities for learning and networking,” he said.
Running under the theme: ‘Industrialisation: Crafting an Integrated Economic Landscape,’ ZITF 2025 will spotlight the nation’s drive towards a more interconnected, technology-driven and sustainable industrial ecosystem.
