Story by Patience Nyagato
ZIMBABWEAN companies committed to local production were recognised at the ZIM Brands Awards held in Harare this Friday, an event that celebrated domestic manufacturing excellence and highlighted government efforts to boost local industry as a cornerstone of economic development.
The government is encouraging domestic production in ten value chains identified in the National Development Strategy 1 (NDS1) strategy in a bid to feed, clothe and supply the nation using local resources, while preparing for participation in export markets.
The Permanent Secretary in the Ministry of Industry and Commerce, Dr Thomas Utete Wushe, addressed delegates at the event.
“This annual celebration not only honours excellence in local production but also reinforces our commitment to building a resilient economy through on-ground initiatives,” Dr Wushe said.
“It fosters the localisation of value chains, which put the economy at an advantage as we do not only grow the economy, but also improve it. We can only achieve this if we produce enough.
“Our journey is about finding the monocards of growth and our own competitive edge. I am pleased to report that the recent liberalisation of the exchange rate has provided a much-needed lifeline for our retailers, helping them overcome challenges of exchange disparities. Strengthening local entrepreneurs and protecting local industry are central to our strategy,” he added.
Chairperson of the Local Content Steering Committee, Mr Charles Msipa, said supporting local production was essential for economic sustainability, job creation, and skills development.
“By prioritising Zimbabwean goods and services, we keep wealth circulating within our borders and strengthen our domestic economy. Using local materials and engaging local suppliers reduces our dependence on imports and helps address the trade deficit, which reflects our overconsumption of foreign products,” he said.
The ZIM Brands Awards honoured various companies and products that have demonstrated leadership in local sourcing, manufacturing, and brand excellence, positioning themselves as key players in Zimbabwe’s economic transformation agenda amid increasing national focus on import substitution and industrial self-reliance.
