Story by Wellington Makonese
THE rapid growth of Artificial Intelligence (AI) is transforming newsrooms worldwide, creating new opportunities while raising ethical challenges for journalists.
At the same time, concerns have emerged over the limited use of local languages in mainstream media, prompting experts to advocate for greater linguistic inclusion to ensure equitable access to information in line with the country’s legal and policy framework.
As AI becomes increasingly integrated into newsroom operations, media practitioners are being urged to understand both its capabilities and limitations to uphold accuracy, credibility, and public trust in journalism.
It is against this backdrop that the Zimbabwe Media Commission convened a capacity-building workshop for journalists in Gweru, focusing on the application of Artificial Intelligence and the need to balance technological advancement with existing legislative and ethical frameworks.
“The reality is that we have to embrace Artificial Intelligence. It comes with both advantages and challenges, but it can significantly assist journalists in research, fact-finding and improving efficiency in news production,” a journalist said.
“This engagement is very important because the media landscape is changing rapidly. Journalists need to understand these technologies and how best to use them without compromising professional standards,” a media practitioner said.
“Local languages must not be left behind as technology advances. They remain critical in ensuring that communities access information in languages they understand and relate to,” another journalist said.
Experts note that balancing technological innovation with ethical journalism and linguistic diversity will be critical for the future of the media industry.
“Artificial Intelligence is not here to replace journalists but to complement their work. However, practitioners must always verify information generated through AI tools and ensure that editorial judgment remains at the centre of the news production process. Ethical considerations should always guide the use of emerging technologies,” facilitator Conrad Mwanawashe said.
“As the Zimbabwe Media Commission, we recognise the opportunities presented by Artificial Intelligence, but we also emphasise responsible use. Equally important is the promotion of local languages to ensure that no community is excluded from accessing information and participating in national development,” Zimbabwe Media Commission Director, Mrs Nyaradzo Makombe-Hazangwi said.
The growing reliance on digital tools has also intensified debate around misinformation, content verification and the need to uphold ethical standards in journalism.
Government has since moved to establish policy and regulatory frameworks to guide the adoption of AI, with the National Artificial Intelligence Strategy launched earlier this year to promote responsible innovation and safeguard public interest.
