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Thursday, July 18, 2024
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Local firms leverage on innovation to attract business at ZITF

Story by Owen Mandovha

DAY three of the Zimbabwe International Trade Fair saw international exhibitors creating business linkages, while local firms are seeking to leverage on their innovations.

The Kenya Export Promotion and Branding Agency has indicated that this year’s edition of the Zimbabwe International Trade Fair (ZITF) provides an opportunity to close the wide negative trade deficit with Zimbabwe by increasing exports.

“Zimbabwe and Kenya have been trading for a long time and we have a trade deficit that is against us so we are looking at promoting our businesses so that exports to Zimbabwe can increase,” said Kenya Export Promotion and Branding Agency Representative, Ms Rebecca Mpayeei.

The Romanian Embassy is maximising on the opportunity to market the country’s lesser-known economic opportunities.

“Romania is less known in the world, and we are glad to exhibit here because there are many business opportunities in tourism, trade and IT,” said Representative of the Romanian Embassy, Dr Alexandru Irmi.

Local businesses were showcasing their innovations, which resonated with this year’s theme.

This year’s edition of the ZITF is running under the theme: ‘Innovation, Catalyst for Industrialisation and Trade,’ and will be officially opened by Kenya’s President, Dr William Ruto on Saturday.

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