ZBC modernises its radio studios
Story by Colette Musanyera
THE Zimbabwe Broadcasting Corporation (ZBC)’s Power FM is set to celebrate its 20th anniversary in style after moving into refurbished studios that have modern equipment.
A station for the youth and young at heart, Power FM is bracing for its 20th-anniversary set for January next year in style after moving into modernised studios at ZBC Pockets Hill in Highlands, Harare.
The move is part of the national broadcaster’s transformative agenda to improve operational efficiency.
“It means operations are going to be easier. We are now using an automated system which means we are now concentrating more on content. It’s going to be more interactive and radio is going to be very exciting. We promise our listeners that radio is going to be on another level,” said Acting Station Manager of Power FM, Hazvinei Sakarombe.
It has been a remarkable journey for the station which was rebranded from Radio 3 to Power FM in 2004.
She added, “ Power FM Zimbabwe was born on the 1st of January 2004 so as we enter into 2024 we are going to celebrate our 20th anniversary. 20 years is a big deal, we are very ecstatic about the development and we have so many things lined up for our listeners. We are inviting corporates to come and partner with us as we enter 2024 in style, celebrating our 20th anniversary.”
Not to be outdone is the country’s number one talk station, ZBC’s Classic 263 which has now moved to a modern transmission studio, after the launch of the Radio Computing System (RCS).
“As Classic 263 radio we are excited about this system where we have launched a radio computing system where we will be heard not only in Zimbabwe but worldwide as we try to use technology to this effect. We went on air yesterday and judging by the response from listeners it’s going to be an exciting journey,” said Classic 263 Station Manager, Terrence Mapurisana.
The ongoing digitisation programme is meant to transform the broadcasting sector from analogue to digital in line with the country’s target of attaining a digital economy by 2030.
