Locals heed call to support domestic tourism
Story by Memory Chamisa
GOVERNMENT is satisfied with the progress in the turnaround of the tourism sector after domestic tourism figures increased significantly during the festive season, with various destinations receiving an influx of guests.
Through its #Uripi/Ungaphi Campaign, the Ministry of Tourism and Hospitality Industry and the Zimbabwe Tourism Authority, enticed Zimbabweans to visit prime tourism destinations in the country.
The campaign which began late last year, also witnessed the First Family endorsing domestic travel after visiting the Eastern Highlands.
Not only did ports of entry and airports record a significant number of human traffic, but room occupancy in hotels and lodges got a fair bite of the cake.
Speaking on the campaign’s results and objectives, Tourism and Hospitality Industry Minister Honourable Barbara Rwodzi highlighted the significance of continuous marketing of tourism products to foster a culture of travel and investment.
“The Domestic Tourism Festive Season Campaign showcased a vibrant tapestry of attendance, providing a shaded insight into the diverse provinces of Zimbabwe. The launch event drew an estimated attendance of 28,000 individuals, symbolising a collective eagerness among Zimbabweans to explore and celebrate the rich cultural and natural heritage of their homeland. Below is a summary of the estimated attendees at the campaign launches in the various provinces around the country,” she said.
She added, “The primary objectives of the campaigns were to encourage domestic travel, promote local tourism attractions, nurture a travel culture, and boost the tourism economy. Additionally, the Meet and Greet Campaign aimed to enhance the arrival experience for visitors and raise awareness about available holiday packages. Victoria Falls, with a consistent average occupancy of 60 % stands as a testament to its perennial allure. The juxtaposition of this against the resort area average of 44 % paints a vivid picture of the destination’s magnetic appeal.”
The campaign also comes as the country is targeting a five billion Tourism Industry by 2025.
