Story by Tichaona Kurewa
THE Kavango Zambezi Transfrontier Conservation Area (KAZA TFCA) has unveiled its brand-new identity to collectively market the tourist destination to source markets.
In a historic event on the third day of the 2024 KAZA Heads of State Summit in Livingstone, Zambia, the Kavango Zambezi Transfrontier Conservation Area (KAZA TFCA) unveiled a new brand dubbed “Rivers of Life” to transform regional tourism.
The development marks a pivotal moment for the region’s collaborative efforts in promoting conservation, sustainable tourism, and empowering local communities across the five member states – Angola, Botswana, Namibia, Zambia, and Zimbabwe.
KAZA is upbeat about the new brand’s impact on growing regional tourism.
“Today marks a defining moment for conservation and sustainable tourism in Africa. The ‘Rivers of Life’ brand embodies our unwavering commitment to preserving the extraordinary natural and cultural heritage of the Kavango Zambezi eco-region. It is an invitation to the world to join us on a transformative journey, where the power of unity and collaboration knows no boundaries,” said KAZA Executive Director, Dr Nyambe Nyambe.
KAZA ministers believe the launch will escalate tourism activities and called on member states to address bottlenecks such as poor connectivity and travel restrictions.
We are happy as Zimbabwe to be part of this because tourist arrivals are going to increase. Branding together means bigger. Now the KAZA has to work for this brand to be flawless, this is the discussion we have been having. We also need to open our countries to the rest of the world,” noted Zimbabwe’s Minister of Tourism and Hospitality Industry, Honourable Barbra Rwodzi.
Botswana’s Minister of Environment and Tourism weighed in saying, Honourable Nnankiki Makwinja, “This brand is taking Kavango-Zambezi to the world and the world will come to Africa, to the region, to KAZA area to enjoy the beauty of our natural resource. We undertake as KAZA region that whoever comes will not regret the investment that they would have made.”
The KAZA region is home to the big five and iconic tourist attractions such as Victoria Falls and the Okavango Delta.
