ZTA tasked to accelerate tourism industry recovery

By Owen Mandovha

THE Zimbabwe Tourism Authority (ZTA) has been given a task to accelerate the recovery of the tourism industry to the pre-COVID-19 pandemic levels to ensure that the sector contributes to national economic development goals.

The Ministry of Environment, Climate, Tourism and Hospitality Industry has set the ball rolling in terms of rejuvenating the country’s tourism industry which has been badly affected by restricted tourist arrivals due to the devastating COVID-19 pandemic. 

Deputy Minister, Honourable Babra Rwodzi met senior staff at the Zimbabwe Tourism Authority (ZTA) this Thursday, to clearly spell out targets for the year.

“The ZTA occupies a key role in growing the country’s tourism industry and I decided to meet the senior management and staff to chart the way forward to build our tourism as you might be aware that we have been hit hard by COVID-19. Our hope is that the year 2022 will be different and the task is to develop strategies to rebuild our industry which is key to the attainment of our national economic strategic goals,” she said.

In an exciting development, Zimbabwe is among the 12 African countries that have been removed from the United Arab Emirates (UAE) travel red list.

The move which is effective from the 29th of this month has been cited as a major boost for Zimbabwe’s tourism industry. 

Global tourism prospects of tourism are looking bright this year as vaccination rates continue to rise, while countries like the United Kingdom have ditched COVID-19 vaccine passports in the hospitality industry.