ZTA launches tourism innovativation competition

By Tichaona Kurewa

THE Zimbabwe Tourism Authority (ZTA) has launched a Tourism Innovation Challenge meant to promote tourism-related innovation among youths as part of the tourism recovery plan.

The tourism innovation challenge is a competition for Zimbabwean youths below the age 30, seeking to identify innovative projects that can transform the tourism sector, create employment for the youth and get the youth to contribute towards national development.

Zimbabwe Tourism Authority (ZTA) Matabeleland North Manager, Ms Tsikadzashe Mberi launched the competition in Matabeleland North Province as it will start at the provincial level.

“We are targeting youths that are 30 years and below. Participants will make entries on any innovative idea in the tourism sector, which can be commercialised and help in growing the industry, especially after COVID-19.

“One winner will be drawn from each of the country’s provinces and these will then compete for the national competition. The winners at the national level will then be mentored by ZTA and partners to grow their idea into viable businesses,” said Ms Mberi.

Research has shown that most groundbreaking innovations come from young people below the age of 30, hence Zimbabwe’s efforts to tap into the youth dividend.