ZTA board focuses on innovation to tap into new source markets

By Lavender Chandisareva

GOVERNMENT has unveiled the new Zimbabwe Tourism Authority (ZTA) board, amid calls for the injection of fresh, innovative ideas to grow the local tourism sector.

Environment, Climate, Tourism and Hospitality Industry Minister, Honourable Mangaliso Ndlovu unveiled the new ZTA board in Harare this Wednesday, challenging it to harness innovation and dynamism to revitalise the local tourism sector.

“We have Mr Ray Mawerera, who is the new Board Chairperson, deputised by Dr Precious Sibiya. Other members are: Mrs Rita Likukuma, Mrs Veneranda Munyoro, Ms Beatrice Tonhodzayi, Mr Tare Munzara, Ms Precious Mazhande, Mr Admire Ndlovu, Ms Winnie Muchanyuka (ex-officio).

Three more members will be announced soon,” said Hon Ndlovu.

Board Chairperson, Mr Ray Mawerera spoke about the new thrust to grow the local tourism industry through exploiting new source markets.

“We are hoping that the fresh new team is going to bring fresh milk. We are not going to leave any place behind despite COVID-9. We are encouraged by global trend set for good times ahead, domestic campaign continue running. We have pride in own country. We are looking at business programmes like mice as key turnaround to strategies the business,” said Mr Mawerera.

The ZTA is a parastatal mandated with developing, managing, promoting and marketing Zimbabwe as the most sought-after tourism destination.