ZimTrade to identify export markets for women in business

By John Nhandara

Local trade promotion body ZimTrade has come up with programmes of identifying export markets for women in business.

The programmes are under development clusters in which women entrepreneurs can tap into and enhance their visibility on the international market.

ZimTrade chief executive officer Allan Majuru made a presentation at a Young Women for Economic Development interactive session held in Harare this Sunday, highlighting some of the opportunities in agricultural and horticulture sectors that women can tap into.

“We need to capacitate women so that they penetrate the export marts. We have programmes such as the next she exporter which is capacitating women to get into the mainstream export business,” he said.

The interactive session also provided an opportunity for women to network and exchange business ideas in expanding their enterprises.

YWED member, Cleopatra Kurima said, “This is a business networking platform for us and it was very insightful.”

Another member, Shyline Chiwara said, “We are now getting into some of these programmes and it is necessary to have similar interactions.”

“The President has emphasised on inclusion so this part of programmes to ensure women are not left out in economic activities,” said Honourable Tatenda Mavetera, national chairperson of Young Women for ED.

There are various women empowerment programmes aimed at charting a transformative and inclusive approach in national development and women’s participation in key mainstream economy activities.