By Owen Mandovha
Local companies that were part of the Maputo International Trade Fair which ended this Friday have described Mozambique’s biggest business event as an eye opener, vowing to exploit opportunities identified during the week-long exhibition.
The curtain came down on the Maputo International Trade Fair with Zimbabwe’s Ambassador to Mozambique, Dr Victor Matemadanda touring the Zimbabwe pavilion which was a hive of activity for the past 4 days as local companies showcased their products.
Ambassador Matemadanda said there is pride in seeing the unique quality of Zimbabwean products adding that he is confident local companies will capture their fair share of the Mozambican market.
“Mozambique is a fertile ground for Zimbabwean companies wishing to expand their wings to this country. I’m quite happy with the exhibitions by our companies here and it is a platform to help grow the economy,” he said.
The local companies concurred that attending Mozambique’s biggest trade fair was value for money, judging by the opportunities realised.
ZimTrade, which facilitated the participation of local companies at the fair, is convinced that the latest leg of promoting local products for exports was a success.
“This exhibition fits well into our strategy of seeking new markets and growing existing ones. Hence we cannot afford to miss this opportunity where our local companies have made inroads in establishing a market for their products,” noted Zimtrade Public Relations Manager, Mr Danai Majaha.
ZimTrade has been in an overdrive to promote local products since the operationalisation of the African Continental Free Trade Area.
The trade promotion body has been preparing local companies for opportunities and threats posed by the new trading dynamics on the continental bloc to compete effectively.