Zimbabwe targets import substitution in the tourism sector

By ZBC Reporter
ZIMBABWE is targeting import substitution in the tourism sector through enhanced linkages between the hospitality industry and other critical sectors such as manufacturing and agriculture.

With over 50% of inputs used in the hospitality sector being imported, government says it is eyeing reducing the import bill for the sector by promoting import substitution.

Woodlands Safaris Chairperson Mr Elias Muzamba encouraged local farmers and manufacturing firms to ramp up production and improve the quality of their products.

“The importation of products such as horticultural products can be reversed if we concentrate on supporting the local producers particularly farmers in and around Victoria Falls,” he said.

Under the recently launched National Tourism Recovery and Growth Strategy, government is targeting to maximise the potential of the tourism sector by creating linkages with other sectors such as manufacturing and agriculture.

Hospitality Association of Zimbabwe (HAZ) Victoria Falls Chairperson Mr Anald Musonza is convinced that import substitution for the sector has the potential to promote inclusive development and creation of jobs.

“I feel this speaks to our agriculture producing what we need for our hotels and restaurants; manufacturing also producing what we need to run our businesses and this will have a huge multiplier effect on revamping our economy,” he said.

Under the Transitional Stabilisation Programme (TSP), the country has prioritised the attainment of sustainable balance of payments position to be anchored on import substitution and value addition.