‘PR practitioners must sell Zimbabwe’s positive story’

By Bruce Chahwanda

Political Editor

THE Minister of Information, Publicity and Broadcasting Services, Senator Monica Mutsvangwa says Zimbabwe is now a positive story which public relations practitioners should continue to tell.

This comes as the country is being showered with praise across the globe over the management of COVID-19, the projected positive economic growth rate and reforms being undertaken across all sectors of the economy.

For government, this is the positive story that public relations practitioners and Zimbabweans at large must ride on to attract the much-needed foreign direct investment.

In a speech read on her behalf at the Institute of Public Relations and Communications Zimbabwe – IPRCZ Breakfast Meeting by her Deputy, Honourable Kindness Paradza, the Minister of Information, Publicity and Broadcasting Services, Senator Monica Mutsvangwa said media reforms are part of the positive story which confirms government’s commitment to opening up democratic space.

Our operating environment is shifting in tandem with the dynamics of our socio-economic and political sphere. Yes, even the legalities governing public relations are evolving. You are aware of the various media reforms that Zimbabwe is undertaking, which are confirmation of the Government’s commitment to open up the democratic space in our country. Zimbabwe is now a positive story, so we rely on you to continue assisting in portraying that positive image for this country. We are all in this together, she said.

The role of public relations experts in building the country’s image also came under the spotlight.

We have positives stories to tell out there which is critical for attracting foreign direct investment, if we speak bad about our country, there is no room for attracting investment, hence no creation of employment. So, it is the duty of every Zimbabwean to speak positively about current positive developments, she added.

The meeting was held under the theme: Reposition: Public Relations and Communication in the COVID-19 Era.

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