By ZBC Reporter
ZIMBABWE is looking forward to increasing tourism traffic from the German market and conclude negotiations to lure back the European nations’ airline when it participates at the forthcoming International Tourism Bourse (ITB ) which kicks-off next week.
Zimbabwe Tourism Authority Head of Corporate Affairs, Godfrey Koti says they will utilise the ITB platform to negotiate with potential investors and improve connectivity between Harare and Berlin.
He also said that negotiations to lure back Lufthansa airline are at an advanced stage.
“It is at an advanced stage with the authorities at the airline, the Aviation Authority of Zimbabwe will probably be in a good position to shed more light, but I have it on good authority that the deal will be taking off soon,” he said.
According to the Zimbabwe Tourism Authority official, Germany was one of the best performing source markets last year with a three percent growth from fifteen thousand in 2018 to sixteen thousand five hundred in 2019.
He also highlighted the authority’s objectives for the year which include directing energy towards the notion that Victoria Falls dried up among other bad publicity that the country’s tourism sector has suffered. The authority also aims to engage more with tourism players on issues around policy framework and re-engagement with international players.
The International Tourism Bourse is an annual event that attracts over one hundred thousand delegates including tourism ministers and business executives for engagements meant to improve the performance of the tourism sector.
Zimbabwe is also expecting to make use of the platform to expand its thrust to re-engage with other key markets that will be exhibiting at the world’s largest tourism fair.
By ZBC Reporter