WATCH: Digital era requires us to adapt to new technologies-Infor Minister

By ZBC Reporter

The Minister of Information, Publicity and Broadcasting Services, Senator Monica Mutsvangwa says the evolution of technology has made communication easier particularly in the age of natural disasters and pandemics such as Cyclone Idai and Covid-19 pandemic.

She was speaking at the World Communication Conference in Lusaka, Zambia this Wednesday.

The two-day event which has been organised by the Government of Zambia in partnership with the World Communication Forum Association is being held in Africa for the first time.

The forum has brought together professional communicators from various fields, including media, technology, diplomacy, tourism, public relations, advertising, research, marketing, brand management, and academia.

The focus will be on five thematic areas, namely media as a driver of social development, territorial and country branding, crisis management, peacekeeping and digitalisation.

Senator Mustvangwa is among high profile dignitaries including her Zambian Counterpart, Honourable Dora Siliya and others such as Charles Mafa of BBC Media Action and Amos Chanda, Former Public Relations and Media Special Advisor to the Zambian President.

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