Victoria Falls gets silver award from World Travel Market

By Tichaona Kurewa

ZIMBABWE’S tourism capital, Victoria Falls, has received another endorsement after winning the World Travel Market (WTM) Silver Award for sustaining livelihoods throughout the COVID-19 pandemic.

With various tourism players in Victoria Falls having been recently honoured with awards of excellence for their resilience in the face of COVID-19, the tourism city has bagged another accolade for sustaining livelihoods, courtesy of the World Travel Market (WTM) Responsible Tourism Awards Africa 2022.

The award which was handed over at an event held in Cape Town, South Africa has been welcomed by tourism players in the city, who expressed commitment towards building a sustainable future for communities and the environment.

“It means a lot for Victoria Falls to be recognized in this category. We have an extraordinary community, and we live our values. We are responsible for one of the seven natural wonders of the world, and we want to be a world leader in sustainability, conservation and responsible tourism,” said Shelly Cox, a representative of We are Victoria Falls.

Warren Ncube, a tourism expert said, “This is great news for the Destination and well deserved. We are a very unique place with incredible people and it took the whole community to keep Victoria Falls alive and in a pristine state during the Covid-19 induced hiatus. The Pandemic brought us together and we have come out stronger together. The challenge is to sustain such values.

“Victoria Falls has received a number of noticeable awards and it is good for the destination, this gives a very good picture and some highlights about the destination to the world,” said another tourism expert Mercy Mushangwe.

Another tourism expert Lovemore Machipisa said, “We are very excited and we are ready to receive visitors in Victoria Falls.”

From the low points of 2020 Victoria Falls is now seeing signs of recovery with bookings having returned to pre-pandemic levels.