By ZBC Reporter
Victoria Falls remains one of the most sought-after tourism destinations after International and domestic tourist entries to the UNESCO World Heritage Site rose by more than five percent last year.
The legendary and breathtaking Mosi-oa-Tunya remains a major drawcard and the most-visited gem in the country with latest figures released by Zimbabwe Parks and Wildlife Management Authority showing that a total of 357 552 tourists have visited the waterfall in 2019, representing a 5.6% increase compared to 338 472 recorded in 2018.
Zimparks Public Relations Manager, Mr Tinashe Farawo highlighted that the surge in visitors to the Victoria Falls rainforest is encouraging and attributed the increase to the sound conservation efforts, aggressive marketing and renewed confidence in the destination.
“The numbers are encouraging and we are grateful that the natural wonder remains one of the most visited attractions in the world. We will continue to work with other responsible authorities in ensuring that we attract more visitors to the world heritage site.,” he said.
The surge in the number of visitors to the UNESCO World Heritage Site comes at a time tourists continue to disregard misplaced reports by some media organisations alleging that the waterfall is drying up.
The Zambezi National Park has also remained one of the popular game reserves in the country due to its proximity to the Victoria Falls. United States of America, the United Kingdom, Australia, Canada, Japan and South Africa have remained some of the major source markets for the destination.