By Owen Mandovha
The Zimbabwe Tourism Authority (ZTA) says domestic tourism grew in the midst of the Covid-19 pandemic, signalling the success of its campaigns such as the Zimbho concept.
The COVID-19 pandemic that has engulfed the entire globe inflicted a huge bloodbath on the world’s travel and tourism industry with several airlines and hotel conglomerates folding in the process. .
Zimbabwe’s own tourism industry was not left unscathed as evidenced by the depressed financial results of major listed hospitality concerns such as Africa Sun and Rainbow Tourism Group.
However, there was a silver lining as domestic tourism grew during this difficult time.
“We can attest to the fact that indeed there was an influx of local tourists to major resorts and destinations especially during the festive season. There is no doubt that our campaigns helped to achieve this feat but also the travel bans caused by the Covid-19 pandemic resulted in many opting to experience their own country and the festive season really manifested that feat,” said Godfrey Koti, Head of Communications, Zimbabwe Tourism Authority.
On another note, the Zimbabwe Tourism Authority has undertaken a transformative journey to improve its quality standards by seeking International Organisation for Standards (ISO) certification.
“As ZTA there is a team that has been constituted to follow up on our journey to attain ISO certification and the entire objective is to ensure that our service offering is up to scratch as we strive to achieve Government set target of an attractive tourist destination,” said Givemore Chidzidzi, Acting Chief Executive Officer, ZTA.
Despite the Covid-19 induced headwinds, government is determined to achieve the 5 billion united States dollar tourism industry by 2030, with an investment of over 300 million United States dollars into the industry last year a sign of that commitment.