Tourism Indaba unpacks potential in Midlands

By Tafara Chikumira

GOVERNMENT has come up with a cocktail of measures to promote tourism in the Midlands Province, in a development meant to boost the province’s Gross Domestic Product.

Part of the measures include the establishment of an airport in Gweru, the sprucing up of existing tourism sites like the Sebakwe conservancy as well as the marketing of some little known tourism sites like the magical Gandavaroyi Gorge in Gokwe.

The Minister of Environment, Climate and Tourism Industry, Honourable Mangaliso Ndlovu, who addressed a Tourism Indaba in Gweru this Thursday after visiting some of the tourism sites, said the province is endowed with serene views which require a robust marketing strategy.

“Through this noteworthy collaboration, we will continue to take an intensive audit of all potential tourism sites in this Province, so that we can come up with development plans for them to attract investments and promote these sites to both domestic and international tourists alongside the popular tourism products in the country. As I have been touring around the country, I have discovered that each province has its own unique selling points which can be leveraged to collate Destination Zimbabwe packages. Such cross-cutting packages will be the stimulus for tourists to stay longer in our country, thereby increasing the length of stay and revenue for the country,” he said.

Some of the tourism stakeholders, who graced the Indaba, took the opportunity to plead with government to remove bottlenecks affecting the industry for it to realise its full potential.

Government is in the process of taking stock of the country’s tourism potential with a view to  come up with a holistic approach in marketing Destination Zimbabwe through the Hash tag ‘ZimBhoo’ campaign.