By ZBC Reporter
THE Zimbabwe Tourism Authority (ZTA) has launched the Zimbabwe National Travel and Tourism Awards to recognise efforts by various players in pursuit of a viable and successful travel and tourism sector.
Prompted by the need to recognise efforts by various players in pursuit of a viable and successful travel and tourism sector, the Ministry of Environment, Climate, Tourism and Hospitality Industry, the Zimbabwe Tourism Authority and Tourism Business Council of Zimbabwe this Wednesday launched tourism awards dubbed: Twalumba Travel and Tourism Awards.
Guest of honour at the event, Minister Mangaliso Ndlovu highlighted that the tourism sector has grown tremendously and the coming together of various players to launch the awards is symbolic of a collective desire to work for a common goal.
“Tourism and travel is a dynamic sector that will contribute to economic success. The awards are not for personal glory but to say thank you for leading the way. It is a display of gratitude for those who show excellence in their operations. We as tourism and travel players, we have come together for a common cause.” minister Ndlovu said.
Tourism Business Council President Winnie Muchanyuka said they were pushed by the tourism actors who go beyond their call of duty to ensure that Zimbabwe has a vibrant tourism sector whom they felt deserved to be honoured.
“Within and around our sector are a great many people and organizations whose efforts to support the sector go far beyond the call of duty. They really do go the extra mile to ensure that an enabling environment is created for us all to work in and help in their own way to ensure that our sector succeeds. These people have come from all backgrounds and walks of life, most of them from within the sector, but some of them not directly involved in the sector at all.” Said Winnie Muchanyuka.
ZTA Chief Executive Givemore Chidzidzi said ZTA was equally delighted with the joint initiative that will ensure will ensure consistent and exceptional customer service within the sector is showcased and rewarded.
The inaugural Twalumba Travel and Tourism Awards will be held in the resort town of Victoria Falls in November and tourism players will be battling it out in more than 20 categories which include Achievement in Cultural Tourism, Achievement in Digital Marketing, Coverage in Broadcast Media, and Event of the Year, among others.