Zim horticultural firms eye UK market

By Bruce Chahwanda

TEN local horticultural firms are in the United Kingdom to explore new markets under the Zimbabwe-UK Outward Trade Mission facilitated by ZimTrade.

The trade promotion body, ZimTrade, is taking advantage of the Second Republic’s engagement and re-engagement policy to seek new markets for horticultural firms.

Ten companies are currently participating at the Zimbabwe-UK Outward Trade Mission in London, with a view to expanding their market share in Europe.

Zimbabwe’s Ambassador to the United Kingdom Colonel Retired Christian Katsande said exporters and importers must reignite old and new markets in all parts of the world, including the UK.

“We encourage exporters and importers to leverage on the Zimbabwe’s engagement and re-engagement policy, to explore and reignite old and new markets in all parts of the world, including the United Kingdom and Ireland. I am pleased to note that Zimbabwe, as a sign of its commitment to improving trade with the UK, was one of the first few countries to ratify the EPA with the UK. The agreement created a platform to expand and diversify trade between the two countries and enhance Zimbabwe’s goal to grow the country’s exports by 10% annually to reach US$7 billion in 2023 and US$14 billion in 2030,” he said.

ZimTrade Export Promotion Manager Mrs Vuyiswa Mafu noted that Zimbabwe has the potential to grow and export organic produce to the UK.

“There is potential for investment in these high value crops for niche markets. 30 % premium on prices of organic produce. The organic food market was worth £3.05 billion in the UK in 2021. The organic food market has been on continuous growth trajectory for more than seven years and is estimated to reach over USD 300 billion by 2025,” she noted.

Zimbabwe’s horticultural sector is being driven by peas, avocados, oranges, macadamia nuts, berries, chilies, flowers and tea, among others, and the exit of United Kingdom from the EU trading bloc gives impetus to the export drive.