Sports associations urged to unlock new opportunities at ZITF 

By Courage Bushe 

LOCAL sports associations that were heavily affected by Covid-19 have been challenged to utilise the ongoing Zimbabwe International Trade fair (ZITF) and unlock new opportunities. 

Riding on the comprehensive economic policy reforms being implemented by the Second Republic led by President Emmerson Mnangagwa, the sports industry is increasing its output in the economic sector. 

Sport exhibitors at the ongoing Zimbabwe International Trade Fair (ZITF) say the trade showcase has offered them an opportunity to interact and pursue new opportunities. 

“This is a very good opportunity for us to engage with potential investors.”

“I am glad we have made some contacts from these exhibitions and I’m hopeful by the end of the show we would have made more connections.”

Minister of Youth, Sport, Arts and Recreation Honorable Kirsty Coventry implored sports associations to be innovative and unlock new opportunities. 

“I am glad to say that we had good conversations and solutions to the growth of minor sports.”

This year’s edition of the trade fair has proven to be a stepping-stone for minor sport codes who are working hard to create fan bases and unlock new opportunities. 

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