Special programming for persons with disabilities at Central radio

AS the world celebrated the International Day for persons with disabilities, ZBC’s Central radio station changed its programming to mark the day by having a special broadcast which included people with special needs in recognition of their selfless contribution to society.
The change in programming saw the Midlands-based station dedicating some of its popular programming, the breakfast, midmorning and drive time shows to issues of disability.
Central Radio Manager, Dumisani Sibanda said society should embrace people with special needs as they are critical in national development.
“We were inspired by their theme which speaks to inclusivity and accessibility,” he said.
“If you look at it well you realise that most of the persons with disability have a lot of passion and zeal in whatever they do. What is simply lacking might the right platforms so we thought about it and said well its time we reach out to this important stakeholder.”
Some of the people with special needs who spoke to ZBC news commended the local broadcaster for the initiative
“This has been a dream come true. We have been yearning for such an opportunity to reach out to multitudes and air our grievances. We are indeed grateful to this team for affording us such a lifetime opportunity may God bless you indeed.”
“It was a great time of sharing our experiences with all people who had access to the station. More often than not people see us as beggars or as people who are after charity and yet we are also human beings who can bring positive change to society. It was a time to exchange notes with the community and such opportunities are indeed golden.”
The state broadcaster has adopted a deliberate approach to accommodate persons with disabilities, with one of the most sought after producer presenters in the Midlands province Mcebisi Phiri affectionately known as Dr Mzala forming part of the ZBC Central radio family.

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