Sanganai/Hlanganani tourism expo to reposition and market destination Zimbabwe

Sanganai/Hlanganani tourism expo to reposition and market destination Zimbabwe

By Yolanda Moyo

MORE than one hundred exhibitors and buyers have confirmed their participation at this year’s Sanganai/Hlanganani World Travel and Tourism Expo set for October, in a major endorsement of the country as a destination of choice.

The Zimbabwe Tourism Authority (ZTA) says it is ready to host this year’s edition of the expo after a two-year absence due to COCID-19.

Briefing the media in Bulawayo this Tuesday, ZTA chief executive officer Winnie Muchanyuka applauded domestic tourism for keeping the sector afloat during the COVID-19 pandemic.

“We are looking forward to bringing the city alive the tourism way and what is more exciting is what domestic tourism has done in keeping the sector afloat during COVID-19, and riding on domestic tourism is MICE tourism that has shown positives.

“We are aiming at 250 exhibitors and at the pace we are moving we are confident of that. We have international exhibitors from Rwanda, South Africa, Malawi and Zambia,” she said.

The response by international buyers and global media points to the tourism sector’s recovery trajectory.

“We are actually oversubscribed this year and we have closed. Industry has come to the party in terms of hosting the buyers and media so that they see what we offer as Zimbabwe. There will be tours conducted.

“The buyers are coming from USA, UK, Australia, India, and Germany. The key destinations will include Hwange, Matopos, Gonarezhou and Mana Pools,” said Muchanyuka.

The expo, which will be held from the 13th and 15th of October, is a platform to market and reposition Zimbabwe as a tourism destination of choice after the sector was affected by COVID-19.

“The sector lost over ZWL$1,2 billion due to COVID-19 and this affected tourism receipts. As a way of recovery, the expo will be used to market our country and boost tourist arrivals,” said Godfrey Koti, ZTA Corporate Communications Officer.

The exhibition forms part of the Tourism Recovery Plan which is targeting a US$5 billion tourism economy by 2025.