Private sector urged to promote agricultural activities in rural communities

By ZBC Reporter

THE Agricultural Marketing Authority has called for the private sector to join it in promoting agriculture in marginalised communities.

Government has scaled up efforts to ensure food security in the country through various agricultural inputs programmes including the Presidential Inputs Scheme and the Pfumvudza program.

While the Agricultural Marketing Authority working with farmers to market their produce, the  organisation’s Agricultural Quality Inspector  Tapiwa Mutonda called for public private partnership in the promotion drive.

As AMA we are working tirelessly to ensure our farmers get adequate technical and marketing opportunities but we can’t do this alone. We also need the private sector to compliment us so that we strive a win-win deal at the same time encourage agricultural activities in our communities, he said.

In the Chipinge’s Lowveld region, AMA together with various corporates, have had a strong presence, encouraging farmers to revive cotton production, an idea endorsed by the players including ethanol giant Green Fuel, which is providing free irrigation facilities for the local community.

We are also playing our social responsibility mandate in this area through irrigation water service sharing the idea with AMA of ensuring farmers grow enough food for themselves, said Greenfuel Public Relations Officer Merit Rumema.

The government set up the Agricultural Marketing Authority with the view to ease marketing challenges for farmers.