‘ZIMA awards lose gloss’

By Patience Nyagato

THE Zimbabwe Music Awards (ZIMA) ceremony held at the weekend has hogged the limelight for the wrong reasons with the general sentiment being that the event was poorly organised.

Arts enthusiasts and social media critics have expressed dismay over the ZIMA presentation, production flow and the adjudication process.

After commencing an hour late, there were some signs of mediocrity as the stage was at times left unattended while the presentations were not in sync.

“Zima somehow took a lower standard as compared to previous editions. The event started late and there was confusion on the presentation,” said Plot Mhako, Arts and Creative Industry expert.

“What was appearing on the big stage and what was announced by presenters were not in sync. The stage set up was not like the previous or just not of the international standard we could expect for such awards that recognise musicians in the country.

“There were also questions with regards to the nomination and some of the biggest artists who had not been nominated,” noted Mhako.

The event which is expected to be in the league of the internationally acclaimed Grammys seems to have lost its gloss, with more than 50 percent of the winners not showing up.

The consolation was that top performers such as Kujata Jata hit-maker D T Bio Mudimba, Nutty O and Freeman received awards.