By Tichaona Kurewa
Tourism players in Victoria Falls are optimistic that festivals lined up in the resort city this month will consolidate the growth of the prime destination.
The country’s tourism capital is expecting a record increase in arrivals as the city prepares to host its first music and cultural festivals after the COVID-19-induced restrictions.
The festivities get underway with the Mapopoma Music Festival during the Easter Holiday, before the Victoria Falls Carnival scheduled for the end of the month.
“There is a lot of excitement about the upcoming festivals in the town. They bring more people into town and this works well for tourism,” said a tourism player, Yvonne Jandles.
“Activities in town draw more numbers to our destination, hence we enjoy a better market share in the region as these activities are no longer only local, but also regional activities,” added another tourism player, Mercy Mushangwe.
Mapopoma Festival representative, Patrick Musonza is hopefull that the event will extensively market Victoria Falls and Zimbabwe.
“The event is anchored on Zimbabwe Tourism Authority’s ZimBho campaign, which seeks to increase domestic tourism in line with the National Development Strategy One. The early bird tickets are almost sold out with inquiries about the festival coming from almost every corner of Zimbabwe,” he said.
Artists expected at Mapopoma Music Festival include Jah Prayzah, Zim hip hop sensation Holy Ten, dancehall kingpin Enzo Ishall, Bulawayo-based Mzoe 7 and songstress Feli Nandi.
The artists will be backed by other local artists from Victoria Falls.