NEARLY nine in ten products sold on Black Friday are available for the same price or cheaper earlier in the year, says consumer group Which?
It urged consumers to “do some research” in order to spot genuine bargains during the 27 November sale.
Retailers including Amazon, Argos and John Lewis said they offered good deals all year round, not just during seasonal shopping events.
Many shoppers see Black Friday as a way to buy gifts cheaply before Christmas.
More than two thirds have delayed a purchase to try to find a bargain in the sale, according to Lloyds Bank.
It expects Black Friday spending in the UK to soar to £750m this year.