By ZBC Reporter
MATABELELAND South Province has been urged to be part of Brand Zimbabwe which will be marketed at the 2020 Dubai Expo slated for October this year .
Zimbabwe is taking advantage of one of the world’s biggest Expo to among other things promote Brand Zimbabwe and unpack the country’s vision 2030 to an estimated 25 million visitors expected to attend the event.
It is in that context that the Office of the President and Cabinet (OPC) tasked with co-ordinating the programme was in Gwanda this Thursday to encourage the people of Matabeleland South Province not to be left behind in showcasing investment opportunities in the area.
OPC Director, Ambassador Mary Mubi said while the country’s pavilion will market its cultural heritage, key economic sectors and future aspirations, its trump card will be the rich human capital base.
“We will be taking materials from the provinces as part of preparations for the expo . But I have been saying to all the province that they should a database with information about their provinces. Even when investors come its easy because you have ready information about your areas,” said Ambassador Mary Mubi.
Stakeholders who attended the meeting shared their thoughts on the expo, which will also showcase Zimbabwe’s fashion and arts industries.
“As a country, there is need of clothing that identifies us as Zimbabweans especially when we are showcasing ourselves at international platforms like the Dubai expo,” said one participant.
“We have cultural groups that can represent us well out there but face various financial constraints, so I appeal to the government to come in and assist them because we believe they will be great ambassadors,” said another.
Matabeleland South Minister of State for Provincial Affairs and Devolution, Abednico Ncube said the expo offers the region a vital opportunity to lure investment which is key in developing the local economy and boosting the country’s gross domestic product.
“Let us work hard to ensure that we support the vision of the country. We need to be united and work harder so that our economy will be uplifted,” said Minister Ncube.
192 countries are expected to be part of the expo, which will run from 20 October to 10 April next year.
By ZBC Reporter