Locally produced goods dominate supermarket shelves

By Tichaona Kurewa

Locally produced goods continue to dominate supermarket shelves despite the suspension of duty on selected basic goods in May this year, as the Buy Zimbabwe Campaign continues to gain traction.

Zimbabwe is targeting to achieve over ninety percent of locally produced goods in the country’s shops by the end of the year.

Buy Zimbabwe General Manager, Mr Alois Burutsa recently told ZBC News in Victoria Falls that the Buy Zimbabwe Campaign is on track and set targets are attainable.

“As Buy Zimbabwe we are a bit worried that the removal of duty on selected imported products was going to result in the influx of foreign products. However, we are happy that we are not seeing much impact in terms of reduction in the consumption of Zimbabwean products. If you go into supermarkets, you see that they are still dominated by local products,” he said.

A visit to selected retail outlets in Victoria Falls this Sunday confirmed sentiments by Buy Zimbabwe, with shoppers declaring their love for locally produced goods to this news crew.

Consumers said local products are of high quality, adding they will continue to buy local products to support the local economy.

Government has intensified the industrialisation drive to cut on imports and channel foreign currency to productive sectors of the economy.