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Digitalisation programme remains a key priority for the government

Story by Fungai Jachi

THE Government says the digitalisation programme which will result in the country’s broadcasting sector improving access to information remains at the top of the Second Republic’s priority list.

The Minister of Information, Publicity and Broadcasting Services Dr Jenfan Muswere, who toured ZTN Prime studios in Harare this Monday, says Zimbabwean media should adapt to disruptive digital change to remain relevant.

“We are now in the digital era, we cannot run away from the fourth revolution and so our media should be fully digitilised. There should be sharing of infrastructure so that the transition is easy. We should be able to work together so that we realise this agenda,” said Dr Muswere.

The minister added that the media remains critical in telling the true Zimbabwean story which includes amplifying programmes being implemented by the Second Republic which seek to transform livelihoods.

“The media should help to decolonise the minds of the youths while also ensuring depolarisation. The media should unite the people of Zimbabwe through telling the real Zimbabwean story,” he said.

As part of his engagement with media players since assuming his new role as the Minister of Information, Publicity and Broadcasting Services, Dr Muswere has toured media institutions, such as ZBC, 3kTV and NRTV.

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