Keeping up with global trends key for Zim’s broadcasting sector relevance

By Josephine Mugiyo

Diplomatic Correspondent

PLAYERS in the broadcasting sector who attended Zimbabwe’s media day at Expo 2020 Dubai are confident that keeping up with global trends will ensure the local media industry stays relevant.

As global trends continue to change in the media landscape; local media has to keep up with the new developments and adopt new technologies, if it is to stay relevant.

Zimbabwe Broadcasting Corporation (ZBC) Chief Executive Officer, Adelaide Chikunguru, who was speaking on the sidelines of the Zimbabwe Media Day in Dubai, says the Expo is a good platform to seek partnerships.

“Global trends are now such that we are moving to convergence technologies. We have fast approached ICTs, we use live streaming. We are here to ensure that we get the capital required in investment opportunities. Such conferences are important to us,” she said.

Transmedia Corporation, whose mandate is to provide radio and television signal distribution, is seeking to upgrade systems, hence the need for partnerships.

“We want to invest in digital transmission and also the second project is for us to provide solar-powered transmitters,” said Engineer Adonia Mushosho, Transmedia CEO.

The Broadcasting Authority of Zimbabwe is also keen to attract investment that will enable them to provide better services.

“The aim is to seek investment in things like set-top boxes. We need partners for distribution and also assembling them,” said Tendai Kapumha, Broadcasting Authority of Zimbabwe CEO.

The Zimbabwe media sector has set its eyes on scouting for investment at the EXPO 2020 Dubai.