Investors target mining and agriculture sectors

By Josephine Mugiyo

As the country continues on an aggressive investment marketing drive, the mining and agriculture sectors are topping the list in terms of investor interest, as government leaves no stone unturned in its drive to achieve export earnings worth US$7 billion by 2023.

The Zimbabwe Investment and Development Agency (ZIDA) is among the organisations spearheading the country’s economic diplomacy through various embassies.

According to ZIDA, while potential investors have shown keen interest in various sectors, most of the prospective investors are eyeing the mining and agriculture sectors.

The organisation is currently working with 98 companies who have shown interest to invest in Zimbabwe.

“The interest is across board, but the larger interest is in mining and manufacturing,” ZIDA Acting CEO, Duduzile Shinya said.

ZIDA also noted that perception on Zimbabwe as an investment option has improved, with most countries realising that the country has vast and viable opportunities.

For those who still doubt that their investments will be safe, the organisation is working to allay such fears.

“I think people are now realising that Zimbabwe is a gem about to explode. Some still see risks but we are working on those to change their perceptions,” Shinya added.

Trade exhibitions like the ZITF, EXPO 2020 Dubai and the Intra Africa Trade showcase held in Durban in November last year have been instrumental in attracting investors.