Govt targets multi-million media industry

By Tichaona Kurewa

Government says it is targeting a multi-million-dollar media industry by promoting investments in the sector.

The Deputy Minister of Information, Publicity and Broadcasting Services, Honourable Kindness Paradza who toured Lyeja Nyayi Community Radio Station in Hwange this Thursday, where he hinted on a massive transformation of the media landscape.

“We now want to amend the Broadcasting Services Act to allow even foreigners to be shareholders in local media organisations. We want to promote investments,” Hon Paradza said.

Honourable Paradza revealed that government has already spent two million United States dollars on set-top boxes to service marginalised areas.

“The Ministry of Finance has approved about US$2 million to purchase set-top boxes that will be distributed for free to those communities that do not have broadcasting signals.”

Lyeja Nyayi Community Radio Station is expecting to go on air before the December 2022 deadline.

“We are working flat out to be on air soonest, so far we have secured a building we will use as studios and offices, but we appeal for well-wishers to assist us with renovations and money to purchase broadcasting equipment,” Casper Ndlovu, Lyeja Nyayi Community Radio Station Representative said.

The Hwange community view the community radio station as a platform for them to champion local cultures and development.

“We are grateful to government for licensing a community radio station in Hwange, it will promote local cultures,” a community member said.

Government has to date licenced 14 community radio stations, with three of them being in Matabeleland North province.